“A designer knows he has achieved perfection
not when there is nothing left to add,
but when there is nothing left to take away.”
- Antoine de Saint-Exupéry
It was a great journey to watch the students develop their own identity. Every week, their concept develops and their branding is becoming more visible and stable.
Students from the Content Creation class were asked to come up with or think of a brand to focus on for the whole semester. After which, they will build their marketing portfolio around it.
Their first design was a brand logo. Combining the elements and principles of art and design, they sketched the shapes, images and texts that will represent their brand. Some of them “started” their own cupcake companies, while some followed their passion in fashion — from shoes to clothes to bags. There were gaming brands and dance company for both modern and ballet. There was also a trading company. It was good to observe that there were also students who pursued environmental and educational causes.
To guide them in their design, they gathered inspiration from color to texture to font style and constructed their Mood Board. Here is one of the student’s creation for their Bag Company.
Students were tasked to design various marketing paraphernalia to help them promote their company. Their skills in making a business card, letterhead, envelope were enhanced. Designs of paper bag were also included.
“Google Sites” was used to house all their design submissions. It was a delight to see their business concept housed in one web page.
“Simplicity is about subtracting the obvious and adding the meaningful.”
- John Maeda